Our Philosophy

Haines Direct is dedicated to helping our nonprofit clients achieve their financial goals on every campaign. We analyze our clients’ current and past programs, goals, and needs to find areas of opportunity and new directions to explore. We do not believe in cookie-cutter direct mail; instead, every program is customized to each client’s specific needs. It is only after we have scrutinized every detail do we begin to develop the winning strategy that will achieve and exceed our client’s goals.

We know we can’t deliver a winning strategy without the help of our client. This is why we assist our clients in reviewing all aspects of their new program to make sure the messages are donor centered, including acknowledgements, new donor welcome packages, and newsletters.

Our work is never done. We are committed to continually working to improve our clients’ programs by analyzing campaign results and tracking donors’ movement through their databases. We revise our strategies and fine tune our appeals based on our findings, as well as industry fundraising trends.

It is our belief that you should never hope that your mailing is successful. By teaming with Haines Direct, you never will.