by Denison Hatch
Million Dollar Mailings gives an exclusive look at the art and science of direct mail creative techniques, copy approaches, design formats and offers. Includes an overview of new trends in direct mail, complete with illustrations.
by Robert Bly
Robert Bly reveals the 12 critical steps necessary to build a practical marketing plan. Learn how to zero in on your marketing goals, chose the best marketing tactics, integrate timeless as well as up and coming techniques all to create a successful marketing system.
by Herschell Gordon Lewis and Carol Nelson
More than 100 fully illustrated examples revealing tricks of the direct mail writing trade, along with examples of direct mail letters for every conceivable product.
by Lin Grensing Pohal
In the Digital age, direct mail might be the perfect marketing tool for small businesses. The saturation of email and digital marketing means that small businesses must create integrated marketing plans which should include direct mail.
by Drayton Bird
How to Write Sales Letters That Sell takes the reader through the necessary stages from planning, through gathering information about the product and the target reader, incorporating the right ingredients and structure, to the way to end, the tone to adopt and how to close.
by Ann Handley and C.C. Chapman
Learn how to create killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that engage customers and ignite your business. Content Rules equips you for online success on the art and science of developing content that people care about.
by Mitchell Cogert
Mobile Marketing 101 reveals inexpensive and profitable marketing ideas for businesses, including specific ideas for mobile websites, SMS/text message marketing, mobile advertising and much more.