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In-House Direct Marketing

Top 5 Sales Statistics for Furniture Stores

The furniture market is alive and well in 2015. 1) Consumers have increased their annual spending on furniture each year since the end of the recession in 2009. 2) The largest product segment in terms of sales is in the area of living room furniture. This segment included coffee tables, end tables, and sofas. This […]

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What does NOT work in Direct Mail

There are many key elements that contribute to the success of any direct mail program. There are also some key components that will surely cause your program to fail. Listed below are 8 key factors that will ensure that your Direct Mail program will not succeed. 1) Using the wrong mailing list – It is […]

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Haines Direct attended the International Franchise Expo

  On June 18th and 19th, Haines Direct attended the International Franchise Expo at the Javits Center in New York City. The show featured more than 400 exhibitors representing franchise organizations from all over the world. Attendance was estimated at over 10,000 individuals. Many industries were represented, including business service groups, hotels and motels, senior […]

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Direct Mail is a Winner

Is direct mail dead? Tired and past it’s prime in the new digital age? The simple answer is NO!! Direct mail is a critical communication channel which must be considered when building a marketing campaign. Here are some facts: Direct mail can deliver response rates up to 30 times that of email marketing. 56% of […]

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2015 Direct Marketing Association Response Rate Report

2015 Direct Marketing Association Response Rate Report

The Direct Marketing Association recently made available their 2015 Response Rate Report. The report shows direct mail continuing to outperform ALL digital marketing channels. Here is a recap of the report: Direct mail achieved a 3.7% response rate from use of “house” lists and a 1% response from “prospect” or “cold” lists. All digital channels […]

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Using X-Dates to Sell More Insurance

X-Date Insurance

Knowing the expiration date of the insurance coverage of a home or auto policy is very valuable information for a Property and Casualty Insurance agent. Why? Well, there are a few reasons. The ability to save a homeowner money on either their homeowners or auto insurance makes the job of a P & C agent […]

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Americalist Changes Name to Haines Direct

Americalist is no Haines Direct

Americalist, the direct mail division of parent company Haines & Company, Inc., has officially changed its name to Haines Direct. The new name better reflects the company’s long tradition of serving the direct marketing needs of businesses, nonprofit organizations and government agencies, according to Jim Countryman, executive vice president of Haines & Company, Inc. Haines […]

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